Has anyone ever put together a view book for an organization...a non-profit, a small business, a school? I started the project for Calvert School over a year ago, and sad to say, it is still not complete as I sit here typing this blog.
There is so much to consider: What children should we include? How diverse should we appear? Is this diversity forced? How can we change the perception of the school without changing the traditions that make it strong? Should we use our school colors? Should we have inserts to explain our curriculum, our faculty, our admissions process? The list could go on for pages.
The proofs we've received look outstanding, in my opinion. But then the administration gets involved and they want to make a little change here and another change there. All of a sudden, the piece you thought was so beautiful is being torn to shreds. Back to the drawing board!
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