Most of us are in the communications field, right?!? Whether it is graphic arts, web design, writing, or editing, we pay attention to some things other people may never consider. I find myself critiquing magazine layouts, solicitations, direct mail pieces, billboards...the list never ends. Why can't I just look at a piece of design and see it for what it is instead of immediately ripping it to shreds? Why can't I just let it be? ANSWER: Because I'm critical...or anal...or crazy...or my own worst enemy...pick one!
I got a capital campaign solicitation piece in the mail yesterday. Should I give money to my elementary school? Oh sure! But first, let me analyze the layout, ponder the color choice, examine the resolution of the photos, and decide whether or not I like the font choice. WHO DOES THIS??? You guessed it...I do!
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1 comment:
I am right there with you!
Yesterday my office went to the local burger joint and on the counter were ads for franchising with this place. I picked it up and immediately noticed that the huge burger on the front was pixelated!
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