Wednesday, April 26, 2006
Logo Changes
It seems we all agree that UB missed the mark when they lauched their new logo, commercials, print media, etc. Much of what the university was hoping to achieve with the new look is unrealistic in my opinion. No one can rely soley on a marketing campaign or a new logo to change the face of an organization. Changes need to happen internally and those changes need to be made public. Potential students will not choose UB for it's logo, slogan, or commercials. They will select the school because of it's quality programs, it's flexible scheduling, and it's overall reputation. This reputation stems from how the university functions as well as the results (graduates) it produces. This reputation can be enhanced by a logo, but it cannot be created by one.
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1 comment:
I agree. How important is a logo to a university? Okay it needs to be updated but the goals this school has set for itself will ultimately have to fuel the fire for itself. Branding campaigns loose steam and in the end no one wants a product that doesn't measure up. On a personal note thanks for taking one for the team.
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